Study-unit ECONOMICS AND BUSINESS MANAGEMENT
| Course name | Mechanical engineering |
|---|---|
| Study-unit Code | A003180 |
| Curriculum | Comune a tutti i curricula |
| Lecturers |
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| Hours |
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| CFU | 5 |
| Course Regulation | Coorte 2023 |
| Supplied | 2025/26 |
| Learning activities | Caratterizzante |
| Area | Ingegneria gestionale |
| Sector | ING-IND/35 |
| Type of study-unit | Obbligatorio (Required) |
| Type of learning activities | Attività formativa monodisciplinare |
| Language of instruction | Italian |
| Contents | The company phenomenon. The company. Founding elements of the enterprise. The enterprise and the environment. The management of the company. The recognition. Annual financial statements. The organization of the company. The industrial analytical accounting. |
| Reference texts | Chernev, A. Strategic Marketing Management: Theory and Practice. Cerebellum Press. Elective reading: - Roberts, K. Lovemarks, powerHouse Books - Cialdini, R. Influence: The Psychology of Persuasion, Revised Edition. Harper Business - La Bella, A. & Capece, G. Manuale di Direzione d'Impresa, Franco Angeli. (ONLY THE CHAPTER NAMED "Creatività, Innovazione e Sviluppo") All the materials made available by the teacher on the Unistudium platform are part of the course and their study is necessary to pass the final exam. They are provided in addition to the textbooks listed here. |
| Educational objectives | The course aims to provide a basic understanding of the concepts and language of business economics, to transfer knowledge of the main tools of business survey and control, to provide a unified view of the structure and functioning of companies and to develop the student's ability to critically observe business phenomena. |
| Prerequisites | There are no mandatory classes to undertake before this one. |
| Teaching methods | Lectures, hands-on tutorials, case studies, and flipped classroom. Class attendance is highly recommended. |
| Other information | More information available on the university web platform Unistudium (look at the course page). |
| Learning verification modality | Written examination and project work. More information available on the Unistudium web platform. |
| Extended program | - Strategic Marketing Framework (5C) and G-STIC action plan - Porter’s 5 forces and SWOT analysis - Marketing strategy and tactics - Consumer behavior, creating customer value and customer relationship management - Targeting - How to create company value - Gaining and defending market position - Managing products and services - Brand management - Managing communication and incentives - Persuasion and cognitive biases, in sales and management decisions - Managing price - Personal selling and retail strategy - Creativity and innovation management - Case studies and practical exercises. A more detailed program is provided by the teacher on the Unistudium platform. |